...Adorno's Culture Industry...

 Adorno, Theodor W.  Dialectic of enlightenment / Transl. by John Cumming. — 2. print. — New York: Seabury press, Cop. 1972. — 258 с.

The Concept of Englightenment

• Scientific system is the ideal for enlightenment thinking.  Therefore, "the multiplicity of forms is reduced to position and arrangement, history to act, things to matter" (7).  Formal logic is the major school — provides with "the schema of calculability of the world".  Not only in science but in the matters of justice, citing Bacon :"is there not coincidence between commutative and distributive justice, and arithmetical and geometrical proportion?" (7).  "Bourgeois society is ruled by equivalence.  It makes the dissimilar comparable by reducing it to abstract quantities".  Unity is slogan.  Destruction of Gods and qualities are required.
• Furthermore, "equity of everything with everything else is paid for in that nothing may at the same time be identical with itself…  Enlightenment… excises incommensurable…  Men were given their individuality as unique in each case, different to all others, so that it might all the more surely be made the same as any other.  But because the unique self never wholly disappeared, even after the liberalistic epoch, the Enlightenment has always sympathised with the social impulse.  The unity of manipulated collective consists in the negation of each individual…  The horde which so assuredly appears in the organisation of Hitler Youth is not a return to barbarism but the triumph of repressive equality, the disclosure through peers of the party of the right to injustice" (13).
• "Abstraction, the tool of enlightenment, treats its objects as did the fate, the notion of which it rejects: it liquidates them… domination of abstraction (which makes everything in nature repeatable), and industry (for which abstraction ordains repetition)…  The distance between subject and object, a presupposition of abstraction, is grounded in the distance from the thing itself which the master achieved through the mastered" (13).
• "The individuality that learns order and subordination in the subjection of the world, soon wholly equated truth with the regulative thought without whose fixed distinctions universal truth cannot exist…  Everything unknown and alien is primary and undifferentiated…" (14).

The Culture Industry: Enlightenment as Mass Deception (94-136)

• Stress identification and in fact absolute identity of the hero (on the model of film actor) and the mass in the mass entertainment society.  Identity which stresses insurmountability of the distance.  "the lucky actors on the screen are the copies of the same category as every member of the public, but such equality only demonstrates the insurmountable separation of the human elements.  The perfect similarity is the absolute difference.  The identity of the category forbids that of the individual cases…  Now any person signifies only those attributes by which he can replace anybody else…" (145).  This changes the success model: not longer per aspera ad astra but prize winning, "the element of blind chance in the routine decision".