понедельник, 17 июня 2013 г.

Like Warhol

Jonathan Flatley at Petrovskaya's sector - on his book in progress:
Pop-art is an evidence of Warhol's talent to like things and teach us how to like them. "Liking" in the aesthetic tradition is beneath the aesthetic judgement, smth simple, Warhol's project is to try to exert the agency of liking. It is an Utopian project, new kind of emotional attachment. He realises it by highlighting "likeness" (ref to Nancy's Inoperative Community).
Likeness is thus between identity and difference, is a similarity which only able to show the singularity of each element. Warhol produces similarities. E.g. portraits of Marylin - all the same but in different state of failure of reproduction. It is the nature of the collection where the objects are similar, not identical but similar. And Warhol collected all - records, images, every piece of paper - stocked it in time capsules and never came back to it. In fact he was not interested in assembling things but tuning himself on similarity (ref Fo re archives where each object is emotionally striking because on puts it on its particular place.
Liking thus is an basic level of emotional openness / basic form of withness / willingness to be affected by smth / readiness to pay attention / acknowledgement of the presence. is the precondition to any other emotional reaction (positive or negative).
You cannot still decide, it is mediated by stimmer (mood). Pop-art is then a technique to pout oneself in the mood of liking things. Ref mimetic faculty by Bjm (analysing modernity + on Baudlaire) - for whom in the modern society we close off from the mimetic openness to the world. And Warhol's project is to reactivate. More things are accumulated - more capacity to like is.
Distinguishing from desire (even sexual desire he takes for liking).
He denies any aesthetising of the consumption what is normally attributed to Warhol. This is a reactivation of the basic attachment to the world.
Discussed fb "like"ing - he analyses fb through commodity logic as promise of emotional closeness but delivering instead another promise.

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